Making a double the Holland & Holland way…

What does it take to build the best? Check out these videos to find out. They do a great job of documenting just how Holland & Holland builds their legendary shotguns and double rifles.

Pair of new Holland & Holland Royal side-by-side shotguns
Pair of new Holland & Holland Royal side-by-side shotguns

Compared to the Beretta video I posted the other day, it looks like H & H uses a lot more handwork. Is this true? Maybe, or maybe the people who created the video chose to focus more on the handwork. Either way, I think the first video does a great job of what we call “Building Value” in the ad world.

The second video is another look inside the Holland factory. It’s worth watching if you have the time.

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